You’ve seen the term across your favourite jewelry pieces, a quiet promise of quality and lustre. But what exactly is Gold Vermeil, and why is it at the heart of the KEER collection? In a world of fleeting trends, we believe in timeless materials that offer the perfect balance of beauty, durability, and accessibility.
Let’s unveil the secret behind your new favourite jewelry.
So, What is Gold Vermeil?
Pronounced "ver-may," Gold Vermeil is not just gold plating; it's a category of high-quality jewelry with strict standards. To be legally called "Gold Vermeil," a piece must meet two crucial criteria:
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The Base Metal Must Be Sterling Silver: The foundation of the piece has to be solid .925 sterling silver, a precious metal in its own right. This ensures the jewelry has intrinsic value and is hypoallergenic.
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A Thick Layer of Gold: The sterling silver is then expertly coated in a thick layer of real gold (at least 2.5 microns thick) that is 10k or higher.
This combination creates the perfect marriage of materials: the weight and quality of sterling silver with the rich, warm lustre of pure gold.
Gold Vermeil vs. Gold-Plated: What's the Difference?
This is the most important distinction. While both involve a layer of gold, the difference in quality is significant.
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Gold-Plated Jewelry typically uses a less valuable base metal, like brass or copper, with a very thin, often microscopic, layer of gold. This is why it can tarnish quickly, lose its colour, and sometimes cause skin irritation.
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Gold Vermeil Jewelry, with its sterling silver core and much thicker layer of gold, is designed for longevity. It is more durable, holds its value better, and is the ideal choice for those with sensitive skin.
Why We Chose Gold Vermeil for KEER
For us, the choice was simple. Our mission is to create modern heirlooms and everyday statements that you can live in. Gold Vermeil allows us to do just that. It provides the unmistakable look and feel of solid gold jewelry at a price point that lets you build a versatile and curated collection without compromise.
It’s the best of both worlds—the quality you deserve and the style you desire.
Ready to experience the difference? Explore our collection of Gold Vermeil pieces today.

