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Keep the Shine: The Golden Rules for Making Your Everyday Jewelry Last a Lifetime

Your jewelry is part of your story. It’s the finishing touch you add before walking out the door, the pendant that rests near your heart, the rings that move with you through every part of your day. These are not just accessories; they are modern heirlooms. And like any precious item, a little care goes a long way in preserving their brilliance. At KEER, we design our pieces with longevity in mind, using a thick layer of 18k gold on a solid sterling silver core. To ensure your Gold Vermeil pieces maintain their beautiful lustre for years to come, here are a few simple but essential care tips. 1. Last On, First Off This is the most important rule in jewelry care. Your pieces should be the last thing you put on after applying makeup, perfume, and lotions, and the first thing you take off before bed. Chemicals found in beauty products can be harsh on precious metals. 2. Avoid Water and Harsh Environments While our pieces are made for everyday life, they are not meant for every activity. We recommend removing your jewelry before showering, swimming (both pools and the ocean), or exercising. Chlorine, salt water, and sweat can dull the shine and accelerate tarnish. 3. Store with Care When you’re not wearing your jewelry, store it in a cool, dry place away from direct sunlight. A soft pouch or a lined jewelry box is perfect for preventing scratches and minimizing exposure to moisture and air, which can cause oxidation. 4. Clean Gently To restore your jewelry’s shine, gently wipe it with a soft, lint-free cloth, like a microfiber or jewelry-polishing cloth. For a deeper clean, you can use a touch of mild soap with warm water, rinse thoroughly, and—most importantly—dry it completely before storing. By following these simple steps, you ensure that your KEER pieces remain as radiant as the day you got them, ready to be a part of your story for years to come.